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Build A Successful Site In 12 Months
I know this system works 100% of the time with Google to attain rankings across a wide range of keywords. This is what I do with clients to build a successful site and it has worked every time. The level of success will depend largely on the subject matter, its potential audience, and its level of competition on the net.
The following will build a successful site in one years time via Google alone. It can be done faster if you are a real go getter, or everyone's favorite, a self starter.
1. Prep Work & Begin Building Content
Long before the domain name is settled on, start putting together notes to build at least a one hundred page site. That's just for openers. That's one hudred pages of real content, as opposed to fluff pages like copyright information and about us pages.
2. Domain Name
Easily brandable. You want Google.com and not MyKeyword.com. Keyword domains are out—branding and name recognition are in—big time in. The value of keywords in a domain name has never been less to search engines.
Learn the lesson of Goto.com becomes Overture.com and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding.
3. Site Design
The simpler the better. A general rule of thumb to follow is that text content should outweigh the HTML content. The pages should validate and be usable in everything from Lynx to leading edge browsers. Keep the HTML clean and stucturally sound, it makes it easier for spiders to eat up your content.
Stay away from heavy things like Flash, Document Object Model (DOM), Java, and JavaScript. Go external with scripting languages if you must have them—there is little reason to have them that I can see—they will rarely help a site and actually stand to hurt it greatly due to the many factors most people don't appreciate, such as search engines' distaste for JavaScript being just one of them.
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit. You can also go the other route and just throw everything in root. This is a rather controversial method, but it has been producing good long-term results across many search engines.
Don't clutter and don't spam your site with frivolous links. Keep it clean and professional to the best of your ability. Learn the lesson of Google itself. Simple is retro cool. Simple is what surfers want.
Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even three to four seconds delay until "something happens" in the browser, you are in trouble.
Those few seconds may vary for someone living in a country other than your native one. The site should respond locally within three to four seconds tops! Any longer than that, and you'll lose ten percent of your audience for every second. That ten percent could be the difference between success and failure.
4. Page Size
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can. I trust you are getting the idea here. Over 5k and under 10k. Yeah, it sucks, and it's tough to do, but it works. It works for search engines, and it works for surfers.
5. Content
Build one page of content with 250 to 500 words per day. If you aren't sure what you need for content, start with the Overture keyword selector tool and find the core set of keywords for your topic area. Those are your subject starters.
6. Keyword Density & Position
Simple old fashioned search engine optimization from the ground up. Use the keyword once in the title, once in the description tag, once in a heading, once in the url, once in bold, once in italics, and once high on the page. Try to hit a keyword density of five to twenty percent.
Use good sentences and speel check it. Spell checking is becoming increasingly important as search engines use auto-correction during searches. There is no longer a reason to look like you can't spell—unless, of course, you really are phonetically challenged.
7. External Links
From every page, link to one or two high-ranking sites under that particular keyword. Use your keyword in the link text, as this is ultra important.
8. Internal Links
Link to on-topic, quality content across your site. If a page is about food, then make sure it links to the fruits and veggies page.
Specifically with Google, on-topic internal linking is very important for sharing your PageRank value across your site. You do not want one "all-star" page that out performs the rest of your site. You want fifty pages that produce one referral each a day, not one page that produces fifty referrals a day.
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The following is from a post from Webmaster World. I think it's a great article and a good read for anyone starting up a website.I know this system works 100% of the time with Google to attain rankings across a wide range of keywords. This is what I do with clients to build a successful site and it has worked every time. The level of success will depend largely on the subject matter, its potential audience, and its level of competition on the net.
The following will build a successful site in one years time via Google alone. It can be done faster if you are a real go getter, or everyone's favorite, a self starter.
1. Prep Work & Begin Building Content
Long before the domain name is settled on, start putting together notes to build at least a one hundred page site. That's just for openers. That's one hudred pages of real content, as opposed to fluff pages like copyright information and about us pages.
2. Domain Name
Easily brandable. You want Google.com and not MyKeyword.com. Keyword domains are out—branding and name recognition are in—big time in. The value of keywords in a domain name has never been less to search engines.
Learn the lesson of Goto.com becomes Overture.com and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding.
3. Site Design
The simpler the better. A general rule of thumb to follow is that text content should outweigh the HTML content. The pages should validate and be usable in everything from Lynx to leading edge browsers. Keep the HTML clean and stucturally sound, it makes it easier for spiders to eat up your content.
Stay away from heavy things like Flash, Document Object Model (DOM), Java, and JavaScript. Go external with scripting languages if you must have them—there is little reason to have them that I can see—they will rarely help a site and actually stand to hurt it greatly due to the many factors most people don't appreciate, such as search engines' distaste for JavaScript being just one of them.
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit. You can also go the other route and just throw everything in root. This is a rather controversial method, but it has been producing good long-term results across many search engines.
Don't clutter and don't spam your site with frivolous links. Keep it clean and professional to the best of your ability. Learn the lesson of Google itself. Simple is retro cool. Simple is what surfers want.
Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even three to four seconds delay until "something happens" in the browser, you are in trouble.
Those few seconds may vary for someone living in a country other than your native one. The site should respond locally within three to four seconds tops! Any longer than that, and you'll lose ten percent of your audience for every second. That ten percent could be the difference between success and failure.
4. Page Size
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can. I trust you are getting the idea here. Over 5k and under 10k. Yeah, it sucks, and it's tough to do, but it works. It works for search engines, and it works for surfers.
5. Content
Build one page of content with 250 to 500 words per day. If you aren't sure what you need for content, start with the Overture keyword selector tool and find the core set of keywords for your topic area. Those are your subject starters.
6. Keyword Density & Position
Simple old fashioned search engine optimization from the ground up. Use the keyword once in the title, once in the description tag, once in a heading, once in the url, once in bold, once in italics, and once high on the page. Try to hit a keyword density of five to twenty percent.
Use good sentences and speel check it. Spell checking is becoming increasingly important as search engines use auto-correction during searches. There is no longer a reason to look like you can't spell—unless, of course, you really are phonetically challenged.
7. External Links
From every page, link to one or two high-ranking sites under that particular keyword. Use your keyword in the link text, as this is ultra important.
8. Internal Links
Link to on-topic, quality content across your site. If a page is about food, then make sure it links to the fruits and veggies page.
Specifically with Google, on-topic internal linking is very important for sharing your PageRank value across your site. You do not want one "all-star" page that out performs the rest of your site. You want fifty pages that produce one referral each a day, not one page that produces fifty referrals a day.
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